Passion & Experience

CULTURE is a full service design firm with 10+ years working in signage, wayfinding, brand, strategy, and experiential graphic design. We’ve had the privilege of working with clients large and small, across multiple disciplines, including from civic spaces, transportation, aviation, workplace, building repositioning, community development, and healthcare.

We opened our doors in Denver, Colorado, after working in the furniture industry and believing there’s a way to do it better. Furniture is vital to the flow of a space, however, it doesn’t evoke a feeling and tell a story. 

We are fascinated with these stories, feelings, and motivations. Our “why” is to express people and place. What is authentic to that company, organization, or community? What makes them unique and different? What is their “why”? Our job is to share their story through physical space. 

Past Clients

  • Alaska Airlines
  • AMD
  • Body Kinetics
  • City of San Francisco
  • Fivepoint LLC / Lennar
  • Lucile Packard Children’s Hospital
  • In-Shape Health Clubs
  • Millenium Management


  • Port of San Francisco
  • Pursuit
  • Related Company
  • City of Sacramento
  • San Francisco Int’l Airport
  • Swig Development
  • Tishman Speyer
  • T-Mobile
  • Zendesk

Note, work performed with prior employers

How We Work

Great projects require detailed attention from start to finish. We work in a traditional bid structure or as a Design-Build team with accomplished and trusted partners. We work together with our end user and the whole design team to design a cohesive, integrated project from concept design through construction administration.

This design-build structure enables early collaboration, costing, and constructability to ensure the quality product shown in concept is what is delivered on move-in day. 


  • Site Analysis & Strategy
  • Naming & Numbering
  • Inclusionary, Human-Centered Practices 
  • Brand & Identity Design
  • Signage & Wayfinding Design


  • Information Design
  • Placebuilding & Placemaking
  • LEED & Fitwel Alignment
  • Post-Occupancy Evaluation
  • Fabrication & Installation

Our Sister, PROJEX

CULTURE was founded in 2020 by Matt Magrann, and complements the furniture and architectural wall services of our sister company, PROJEX. Together, CULTURE and PROJEX are committed to project excellence in design and delivery.